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Jewish New Year Post Card

Jewish New Year Post Card

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Wilhelm Jonasch

Early Wiener Werkstätte textiles were reproduced to make holiday greeting postcards. Each card presents a fabric pattern as a background superimposed with a white rectangle, square, or circle with a Jewish New Year's greeting in Hebrew and German. The Lehrlingsheim Zukunft (Apprentice Home) published the cards through the Brüder Kohn (Kohn Brothers) who were the monarchy's largest postcard printers. It is likely that the Werkstätte put the caché of its textiles and corporate identity at the disposal of the Apprentice Home. The colorful and vibrant designs were highly recognizable and the publishers could have distributed them in large numbers. The source of the fabrics also was indicated clearly on the reverse, which cites the Werkstätte, the name of the fabric designer, and the fabric reproduction. (Skrypzak, Design Vienna 1890s to 1930s, no. 59)
Wilhelm Jonasch
(Austrian, 1892 - 1961)
Jewish New Year Post Card
Printed card
3 1/2 x 5 7/16 in. image
Gift of Barbara Mackey Kaerwer
Accession No.


May 1996, sold by Bromer Booksellers (Boston, MA) to Barbara Mackey Kaerwer (Eden Prairie, MN); 2003, gifted to Elvehjem Museum of Art [now called Chazen Museum of Art]

  • Skrypzak, Joann. "Design Vienna 1890s to 1930s," Madison: Elvehjem Museum of Art, 2003. p. 76, no. 59

  • Design, Vienna 1890s-1930s: Elvehjem Museum of Art, 4/26/2003–6/29/2003

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